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Bukuku Personal is a personal finance application that can be used on mobile phones. Where users of this application can record personal finances and can calculate PPh 21 OP & PPh UMKM.
You can enter daily transactions ranging from income, expenses through cash, banks even through credit cards and other loans.
In making a mobile-based personal finance application that helps users record personal finances and calculate PPh 21 OP and PPh UMKM taxes.
Project Background
Personal finance is an important aspect of everyday life. However, many individuals find it difficult to record transactions and calculate their tax obligations in an organized manner. Therefore, Bukuku Personal application is designed for:
Record Personal Finance: Allows users to record income, expenses, and other transactions.
Calculates PPh 21 OP tax and MSME income tax: Provides accurate tax calculations based on user financial data.
Accessibility: Accessible via handheld devices for easy user mobility.
Design Process
1. User Research
Conducted to understand the needs and pain points of potential users:
User Interview:
Target: Individual office workers, SMEs, and freelancers.
Temuan:
Difficulty recording transactions consistently.
Requires simple tax calculations without having to understand complex formulas.
Preference for financial summary features in graphs or tables.
Competitor Analysis:
Review similar applications to identify shortcomings and opportunities.
As for the findings
I. Competitor Analysis
Competitor | Main Features | Point Plus | Point Minus |
Money Lover | Recording of income, expenses, and budget | - Intuitive and attractive UI - Multi-device synchronization | - No tax calculation feature - Premium features are expensive |
Spendee | Category-based financial recording and budgeting | - Direct integration with bank accounts- Interactive graphical reports | - Does not support tax calculations - Focus on budget, not taxes |
Jurnal Personal | Daily financial recording and integration with accounting reports | - There is a simple reporting feature - Focus on small businesses | - Less modern look - No MSME income tax feature |
Catatan Keuangan | Recording of income and expenses | - Free and lightweight to run - Easy to use | - No payment integration - Does not support taxes |
Finansialku | Financial recording, financial planning, and education | - Financial education features - Consultation with financial planner | - High subscription price - UI is not user-friendly |
II. Key Findings from Competitor Analysis
Kelebihan Kompetitor Competitor Strangths:
Many apps have intuitive interfaces and attractive data visualizations.
Some already support synchronization with bank accounts for automated record keeping.
Competitor Weakness :
None of the apps offer automatic calculations for PPh 21 OP or PPh UMKM.
Competitors' focus is generally on budgeting or record-keeping, without addressing tax as an important user need.
Opportunities for Book Personal:
Highlight the automatic tax calculation feature as a significant differentiator.
Provide a simple and efficient user experience for personal finance record-keeping.
Add relevant integrations, such as synchronization with bank accounts and tax reminders.
III. Competitor analysis conclusion
Bukuku Personal has a great opportunity to compete in the personal finance app market with:
Differentiation Advantage: Automatic calculation feature of PPh 21 OP and PPh UMKM that is not yet owned by competitors.
Ease of Use: Intuitive interface for daily transaction recording.
Added Value: Provision of interactive graphs and financial summaries that help users understand their financial condition in depth.
By. overcoming competitors' weaknesses and maximizing unique features, Book Personal has the potential to become the leading solution for personal financial records and tax calculations.
Persona Modeling
The main persona is designed to represent the target user:
Ahmad (Private Employee)
Objective: To record income and expenses and calculate PPh 21 OP.
Pain Point: Do not have time to do manual calculations.
Maya (MSME Owner)
Tujuan: Melacak transaksi bisnis kecil dan menghitung PPh UMKM.
Pain Point: Difficulty managing transaction reports accurately
User Flow
Main Flow
Transaction Recording :
Choice of methods: Cash, Bank, Credit Card, Loan.
Input category (income/expense).
Transaction proof upload option available.
Tax Calculation:
Input income per month.
Calculation result of PPh 21 or PPh UMKM.
Recommendations for timely tax payment.
Key Features and Description
1. Personal Finance Record
UX Copy:
Placeholder: “Enter your transaction amount”
Button: “Add Transaction Now”
Tooltip: “Choose the payment method that suits your needs.
Features:
Choice of transaction category (Income, Expenditure).
Input transaction amount.
Choice of payment method (Cash, Bank, Credit Card, Loan).
2. Tax Calculation for PPh 21 OP and PPh UMKM
UX Copy:
Placeholder: “Enter your monthly income”
Button: “Calculate Tax”
Tooltip: “We use the latest tax regulations for accurate results.”
Fitur:
Automatic calculation based on income.
Save the calculation history for future tax needs.
Design Impact
Ease of Use: Simple navigation makes financial record keeping faster and more efficient.
Improved Tax Compliance: Income Tax calculation feature helps users calculate taxes easily and on time.
Data Visualization: Interactive charts provide easy-to-understand financial insights.
Conclusion
Bukuku Personal app is designed with a focus on user needs and efficiency. With transaction recording, tax calculation, and data visualization features, this application is expected to be a complete solution for personal finance management.
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